| The Park Hyatt in Washington, D.C., Omni Hotels, Westin Hotels and Resorts and most of the newest billion dollar casinos in Las Vegas all have something in common. Scent branding. Many luxury properties are using signature fragrances. Coconut around the pool, for a tropical effect, lavender in meeting rooms to reduce stress and citrus for energy. Studies have shown the positive effects of a pleasant fragrance in designing the ideal guest environment. |
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